Written by Mihai Dragan on Saturday, November 21st, 2009 ( Start discussion )
Tags: google, Mobile, mobile advertising
Mobile is expected to be the fastest growing medium in the following years. This won’t be shocking for anyone. What is really interesting is that Google seems to be moving very fast in that direction with the Android, Google OS and recently acquiring mobile advertising company AdMob in a $450 million deal. Connect the dots.
Written by Mihai Dragan on Friday, November 20th, 2009 ( One response )
Tags: future of television, predictions, television
While reading “Five predictions on the future of TV” I thought to myself – I have to disagree with this.
First of all I think always is a very long term 
. So long that we should take into account the possibility of television disappearing. Even video as a concept. Secondly I believe watching TV passively is not the peak of human civilization. We would at least socialize television viewing.
Therefore I have to disagree with points 1,2 and 3.
I have to agree to points 4 and five and would add:
- TV channels, in the way we see them now, will start disappearing in the next 15-20 years, which would be the moment the “dotcom boomers” (those born after 1990, well accustomed with internet media consumption) will reach consumer maturity and will dictate a new marketing and media approach.
- We will see the rise of small and medium media producers (teams of 1-5 people), flexible, niched and adding up to a Long Tail of media that will rise up to challenge media conglomerates. News Corp. – watch out!
- Mobile television will be more and more popular. Internet connected mobile devices are becoming ubiquitous. So will streamed mobile television.
- We will see the rise of television syndication. Passive viewing will not be that passive. We will be able to mix many televisions, ignore shows we hate, watch shows our friends recommend, mix and mash up as we want.
- User Generated Television. This is not a new thing but the Internet adds traction to it. Think Candid Camera Home videos meets YouTube.
Written by Mihai Dragan on Thursday, November 19th, 2009 ( Start discussion )
Tags: conventional, interactive, online
…Is that there is no conventional advertising. There is only “now advertising”. If thirty years ago “now advertising” meant TV, “now advertising” is now Internet.
No matter how much Advertising Gurus would try to understand online and try to explain the phenomenon with buzzwords they kept telling clients for years, they can’t. Because they are not open to new. They’re stuck in brand awareness, Cannes festivals, expensive budget video shoots, GRP’s, TRP’s and others.
People – get over it. Admit you know nothing and start learning. Online, interactive, digital – call it whatever – is still an infant. You can still get a chance to learn its language.
