Bottled water imploded Vulcan.*
Written by Mihai Dragan on Sunday, July 26th, 2009 ( One response )
Tags: bottled water, interactive, social media, start a lie, viral
*I don’t know if that’s what happened but it might be a lie. You can start one too at StartALie.com, a viral campaign started by Tappening.com. “If bottled water companies can lie, we can too” goes the copy and it seems like a nice way of using social media to spread some facts about tap water.
The website is clean and simple, with a big “twitter-esque” input at the top and the latest lies scrolling down. Users can spread the news about it on their favourite social network.
via Adverblog

Comments:
on Sunday, July 26th, 2009
Excellent idea and campaign, not to mention the adds are adorable
What is your opinion?