My Days of .Com
Future of Interactive Advertising

Media companies, sell more

Written by Mihai Dragan on Wednesday, June 17th, 2009 ( Start discussion )
Tags: conventional, digital, media, online

As I’ve worked so far with quite a few, I have noticed that advertising on large media companies usually means selling digital as an extra to existing TV/Print/Radio clients.

I think this is wrong. A large client that usually advertises on TV, print and others might not really be interested in the company’s digital content advertising.

Also, a client that is not usually a conventional media buyer might be really interested in the digital content. It seems that they are unfortunately ignored usually.