My Days of .Com
Future of Interactive Advertising

Mobile marketing – just marketing on mobile devices?

Written by Mihai Dragan on Wednesday, October 15th, 2008 ( Start discussion )
Tags: future, mobile marketing, predictions

I love the idea of mobile marketing although I am sure it’s not all it can be. At the moment marketers focus more on the devices and technologies than on the people using them.

Mobile marketing for mobile people

With always on the run professionals it seems the media started shifting from “push” to “offer-on-demand” and what better platform to communicate than mobile devices.

But I see a future of interactive screens, intelligent magazines or even offline user – machine interaction capable of offering the same targeting (or even better) a system like, let’s say, AdWords does. Tomorrow we will be recognized by intelligent public devices that will recommend us products depending on our needs, our profile and more.

Lack of privacy you say? I would argue that maybe we would have a lack of useless advertising and a visually cleaner world.

Now that’s the world I imagine, the advertising served on demand, intelligent and useful advertising, devices independent to the user, interaction ready and able to offer the best possible marketing message. Mobile marketing will be marketing to mobile people, not on mobile devices.