Our little spring campaign
Written by Mihai Dragan on Wednesday, March 3rd, 2010 ( Start discussion )
Tags: martie, martisor, social media, viral campaigns, widgets
There is a Romanian tradition called Martisor. It celebrates the coming of spring, rebirth and others. Men buy women little (usually hand made) jewels and flowers. You can read a little more about it here.
We got inspired about the red and white thread that accompanies this tradition. So we made a little widget people can post on their blogs and web pages. I use one on the blog too. Check it out in the right upper area. If you visit the minipage you can read the text saying “We wish you many new years. Tangle our thread around your website. It doesn’t have any magical properties, bringing you countless visitors to the website but it’s pretty good at showing what this celebration is about: new beginnings and fulfillment. All you have to do is copy the html code below in your template files.”
It was pretty fun doing it and it really caught up. Up to 400 websites, blogs and social media profiles adopted the virtual “Martisor”. In just 5 days we’ve served around 250 000 virtual “Martisoare”. And counting.
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