The trouble with conventional advertising
Written by Mihai Dragan on Thursday, November 19th, 2009 ( Start discussion )
Tags: conventional, interactive, online
…Is that there is no conventional advertising. There is only “now advertising”. If thirty years ago “now advertising” meant TV, “now advertising” is now Internet.
No matter how much Advertising Gurus would try to understand online and try to explain the phenomenon with buzzwords they kept telling clients for years, they can’t. Because they are not open to new. They’re stuck in brand awareness, Cannes festivals, expensive budget video shoots, GRP’s, TRP’s and others.
People – get over it. Admit you know nothing and start learning. Online, interactive, digital – call it whatever – is still an infant. You can still get a chance to learn its language.
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