My Days of .Com » advertising agency business http://mydaysof.com Future of Interactive Advertising Mon, 14 Jun 2010 20:28:08 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Book Review: The Advertising Agency Business http://mydaysof.com/interactive-advertising/book-review-the-advertising-agency-business.html http://mydaysof.com/interactive-advertising/book-review-the-advertising-agency-business.html#comments Sun, 01 Feb 2009 13:06:07 +0000 Mihai Dragan http://mydaysof.com/?p=241 I was looking for quite some time for a good book on Agency Management when I happened to stumble on this jewel, written by Eugene Hameroff.

The complete name is The Advertising Agency Business: The Complete Manual for Management & Operation and I can recommend it to anyone in charge with managing an Conventional or Interactive Agency (there are some differences but you will find out that they work pretty much the same).

You will find professional advice on:

  • Starting an agency (I have already done this and I was happy to find out that I did it well)
  • Running an profitable business
  • Keeping both clients and colleagues happy
  • Evaluating the agency
  • Managing the structure and ownership (I did find a lot of interesting concepts here)
  • Developing strong relationships with clients and suppliers
  • Generating new business

Strongly recommended!

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