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Future of Interactive Advertising

The technology that understands…

Written by Mihai Dragan on Monday, June 14th, 2010 ( Start discussion )
Tags: apple, camera, input, interactive communicaton, kinect, microsoft, video, wii

Input devices have been the standard connection to technology so far.  Think of keyboards, mice, touch screens and camera.

So far the world has known the first two the most. But now two companies are challenging this paradigm.  Apple with the touch screen and Microsoft with its revolutionary concept – the Kinect. While Apple has chosen touch as its bet Microsoft went bold and set new grounds for human-computer interaction.

What both of these have in common?  They use the human body as the ultimate (for now) controller.

As I’ve said earlier – my bet is on motion detection and processing. Earlier experiments involved Camspace, an interesting technology that would enable web users to play games using the camera. Wii is another successful technology that set the standard for gaming a few years ago.

While these are fine examples of technology I expect the world to ask for, and receive, more intelligent technology, technology that understands and reacts.

Ultimately, we will probably have technology able to interpret thought not farther than 10 years in the future.

Flash is bad! Says Apple.

Written by Mihai Dragan on Thursday, April 29th, 2010 ( 5 responses )
Tags: adobe, apple, flash, thoughts on flash

You may have heard that Apple has made quite a vocal comment on Flash. They actually posted it on their front page. In case you haven’t read it – here it is: Thoughts on Flash.

In my opinion these views are clearly biased. Of course Flash runs badly on mobiles. Of course it’s not suited for the iPad. But that doesn’t mean it’s actually “bad”. It’s just useful for a particular set of things.

Is Flash perfect? Probably not. How about useful?

There is a whole industry built on top Flash technology. It does its job. Some things built in Flash are masterpieces of art and programming. For example – what would you call these things? They don’t use HTML 5, they are not open, they probably don’t support touch. But we like them. They are expressions of human creativity. And maybe, just maybe, Apple should not be so quick to label and dismiss a technology that proved itself useful so far. Not perfect, just useful.