Future. Take one. Back in the day…
Written by Mihai Dragan on Tuesday, June 2nd, 2009 ( One response )
Tags: advertising history, giants of advertising, raymond rubicam
Back in the day (and by that I mean around 100 years ago) Raymond Rubicam (founder of the famous Young&Rubicam) had a hard time getting clients to admit or even understand his impact on their business. Business back then had more to do with production and assembly lines than it had to do with sales, marketing and others.
These notions were not too popular with the big guys at the time but Raymond knew what he was doing. He knew his impact on the business he advertised was huge.
So he helped his clients hire the best sales managers around. He helped them see a new way of doing business. He opened their eyes. How did he do it? He trusted what he did. He left his mark on the clients he advertised. He helped them evolve. Most important – he didn’t quit. He did not settle for the second place either.
“Resist the usual” Raymond used to say. He encouraged copywriters and art directors in his company to change whenever needed. He was a genius and an innovator.
But that was than…
[to be continued]
