Offline interactive
Written by Mihai Dragan on Monday, December 15th, 2008 ( One response )
Tags: infomercials, Interactive Advertising, outdoorinteractive
One of the ideas that keep bugging me is interactive advertising outside the “computer room”. I believe there is real potential of interacting with people on the streets, in their favorite environment, while shopping, out walking etc.
If you’re thinking privacy this is my concern too. When is “Interactive” too much? When does it turn “Stalking”? I am concerned with these questions too but I believe the current means of advertising, mass messaging outdoor commercials, mass delivered TV ads are way more intrusive and disturbing than Interactive Advertising – powered “info-mercials”.
How far should we go?
