My Days of .Com » instant campaign http://mydaysof.com Future of Interactive Advertising Mon, 14 Jun 2010 20:28:08 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Instant campaign… just add cash http://mydaysof.com/interactive-advertising/instant-campaign-just-add-cash.html http://mydaysof.com/interactive-advertising/instant-campaign-just-add-cash.html#comments Tue, 28 Jul 2009 13:33:08 +0000 Mihai Dragan http://mydaysof.com/?p=323 Via Adverblog I find brazillian agency Gringo mocking online gurus all over the world with a “Pai Pop-Up” Online Guru character. Great execution. Real funny.

Reminds me of our Guru Togu Campaign we ran a couple of years ago in Romania. The gypsy fortune teller asking for money was our second choice.

We ran a a couple of “amateur-like” videos asking local bloggers to embark on a journey through the stars, our guru promising great enlightnement or destruction for the infidels. We got a healthy 15 000 views on the clips before we launched our new website (that was what the campaign was about).

We kept some of the elements (the rocket and space stuff) on our new website. Oh, the memories…

Remember Guru Togu ?

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