My Days of .Com
Future of Interactive Advertising

Mobile Traffic to Exceed 64% of Total Online Traffic. Blame It on the Social Networks

Written by Mihai Dragan on Tuesday, April 27th, 2010 ( One response )
Tags: growth, Mobile, search, social networks

If you are anything like me you check your Twitter DM’s and Facebook news before you get up in the morning. Aaand…I guess you are. Most of the millennials are.  They spend so much time online that they cannot be disconnected. Enter: the mobile.

Mobile traffic has had an extraordinary growth in the past years. It grew so fast that it is estimated to exceed it’s current value 66 times by 2013. Yes, that would be 6600%. Not only that but it will account for almost 64% of all online traffic. In the world.

This has huge implications on all kinds of business. It affects advertising, it affects consumer behavior (no more over-priced tags as one could easily check online with friends or recommendation services). It also affects individual behavior and social norms.

But where did it came from?

Blame Facebook for this one. Not just Facebook actually. Reports show that most searched for terms are names of social networks. While this may be inconclusive I would ask you to analyse user behavior post-Google. Users search instead of tapping URLs. It’s easier and faster.

We are not just looking at correlation here. We are looking at the cause of the mobile growth. Peer pressure, constant need to update and stay in touch with online friends and followers  pushes the mobile traffic forward.

Therefore - ask not what the mobile traffic can do for you, but where can you actually find this traffic useful. And the answer is – social networks.

Google buys the future of advertising

Written by Mihai Dragan on Saturday, November 21st, 2009 ( Start discussion )
Tags: google, Mobile, mobile advertising

Mobile is expected to be the fastest growing medium in the following years. This won’t be shocking for anyone. What is really interesting is that Google seems to be moving very fast in that direction with the Android, Google OS and recently acquiring mobile advertising company AdMob in a $450 million deal. Connect the dots.

Readibility on PC vs Mobile

Written by Mihai Dragan on Thursday, February 19th, 2009 ( Start discussion )
Tags: Mobile, pc, reading

I have noticed that I find it much easier to read articles, posts and others on my iPhone (previously I had a Nokia, and I found it just as easy) than on a PC or laptop.

Might it be the larger screen size that allows me to have less focus, the smaller text or the feeling that things are not really in my control that makes me hate reading things on computer screens? Who knows…

What are your opinions on this?

US 3G Penetration up by 80 percent in 2008

Written by Mihai Dragan on Tuesday, November 25th, 2008 ( Start discussion )
Tags: 3g market penetration, iphone, Mobile, mobile advertising, mobile apps, US, Western Europe

The sophisticated 3G European mobile market has been surpassed by the US market, as comScore reports.

It seems the American market grew 80 percent to 64.2 million during the past year. This huge growth has been enough to reach a 28.4% market penetration in 2008, up 11.7%.

The Western European market kept a steady growth, with Spain having a whopping 37.2% 3G market penetration.

I may rush to conclusion but I am sure the new iPhone 3G hype helped the US market to reach this figures. It seems 2009 will bring us even faster mobile internet connectivity and better web2mobile applications.