Written by Mihai Dragan on Saturday, November 21st, 2009 ( Start discussion )
Tags: google, Mobile, mobile advertising
Mobile is expected to be the fastest growing medium in the following years. This won’t be shocking for anyone. What is really interesting is that Google seems to be moving very fast in that direction with the Android, Google OS and recently acquiring mobile advertising company AdMob in a $450 million deal. Connect the dots.
Written by Mihai Dragan on Tuesday, November 25th, 2008 ( Start discussion )
Tags: 3g market penetration, iphone, Mobile, mobile advertising, mobile apps, US, Western Europe
The sophisticated 3G European mobile market has been surpassed by the US market, as comScore reports.
It seems the American market grew 80 percent to 64.2 million during the past year. This huge growth has been enough to reach a 28.4% market penetration in 2008, up 11.7%.
The Western European market kept a steady growth, with Spain having a whopping 37.2% 3G market penetration.
I may rush to conclusion but I am sure the new iPhone 3G hype helped the US market to reach this figures. It seems 2009 will bring us even faster mobile internet connectivity and better web2mobile applications.
Written by Mihai Dragan on Friday, November 21st, 2008 ( Start discussion )
Tags: akqa, interactive campaign, mobile advertising, nike, rich media, social media
When I was a little boy I used to watch a TV show staring a famous football player (I can’t remember his name right now). The guy would show some of his favorite moves, those tricky shots and a little training program all in 15 minutes.
It wasn’t much but it made me dream one day I could be a world famous soccer player. I didn’t quite make it but the memory remained.
I remembered this when I’ve found Nike Bootcamp on Creative Review. It seems AKQA outdone themselves with this new campaign for the Nike account.
The campaign features a training website, where trainings are made in collaboration with world class trainers, a social network where you can invite your friends to train with you, stats regarding your training and even a cool mobile application to take your training program with you wherever you go.
I have to say I love both the concept and implementation.
