Should agencies go political?
Written by Mihai Dragan on Wednesday, November 5th, 2008 ( 4 responses )
Tags: Interactive Advertising, interactive agencies, obama, politics
Now with Obama getting to be the first black US president the world has its eyes on politics and so do the interactive agencies.
The question is – should an agency risk 4 years of work just to win some hard fast cash?
I would say no. Of course there are always going to be those agencies that consider it a good move but I would advise you to stay away from this.
Pros:
- You get a lot of cash. Fast.
- Getting to be well known for being a political agency (usually for one party).
- The chance to study new strategies on huge targets.
Cons:
- Losing market credibility.
- Losing employees (some might not be comfortable with advertising for the specific party or politics in general).
- You are playing a different game. Politics are politics, business is business. Mix them and you get a sour cocktail.
- Losing apolitical clients (this goes way deeper than you might think).
- Choose the loser and you get to be loser too. For four years.
What is your opinion ?
