Written by Mihai Dragan on Thursday, November 19th, 2009 ( Start discussion )
Tags: conventional, interactive, online
…Is that there is no conventional advertising. There is only “now advertising”. If thirty years ago “now advertising” meant TV, “now advertising” is now Internet.
No matter how much Advertising Gurus would try to understand online and try to explain the phenomenon with buzzwords they kept telling clients for years, they can’t. Because they are not open to new. They’re stuck in brand awareness, Cannes festivals, expensive budget video shoots, GRP’s, TRP’s and others.
People – get over it. Admit you know nothing and start learning. Online, interactive, digital – call it whatever – is still an infant. You can still get a chance to learn its language.
Written by Mihai Dragan on Wednesday, June 17th, 2009 ( Start discussion )
Tags: conventional, digital, media, online
As I’ve worked so far with quite a few, I have noticed that advertising on large media companies usually means selling digital as an extra to existing TV/Print/Radio clients.
I think this is wrong. A large client that usually advertises on TV, print and others might not really be interested in the company’s digital content advertising.
Also, a client that is not usually a conventional media buyer might be really interested in the digital content. It seems that they are unfortunately ignored usually.
Written by Mihai Dragan on Thursday, November 27th, 2008 ( Start discussion )
Tags: 2009 advertising predictions, interactive, Interactive Advertising, online, outdoor, radio, shift, tv
I am not one of those “Internet is the only way” guys but I do believe accountable results are better than mass market messages. I believe in convergence rather than Internet revolution.
But … something spectacular is building up. I forecast a huge budget movement from TV, radio and outdoor to online. The conventional agencies feel it, the clients know it.
What’s your opinion ?
