Written by Mihai Dragan on Friday, April 30th, 2010 ( Start discussion )
Tags: digital elections, intenet, politics
IAB UK publishes a fine report on the state of politics and elections in the Internet Era.
It’s interesting to see that the web brings power back to the mases and politicians down to ground level in the fight for power. What will the future bring? A total democracy? Rise of social power? Who knows…
What we do know is that the internet is changing all aspects of human interactions. Including structures of power and long lasting written and unwritten laws.
Written by Mihai Dragan on Wednesday, November 5th, 2008 ( 4 responses )
Tags: Interactive Advertising, interactive agencies, obama, politics
Now with Obama getting to be the first black US president the world has its eyes on politics and so do the interactive agencies.
The question is – should an agency risk 4 years of work just to win some hard fast cash?
I would say no. Of course there are always going to be those agencies that consider it a good move but I would advise you to stay away from this.
Pros:
- You get a lot of cash. Fast.
- Getting to be well known for being a political agency (usually for one party).
- The chance to study new strategies on huge targets.
Cons:
- Losing market credibility.
- Losing employees (some might not be comfortable with advertising for the specific party or politics in general).
- You are playing a different game. Politics are politics, business is business. Mix them and you get a sour cocktail.
- Losing apolitical clients (this goes way deeper than you might think).
- Choose the loser and you get to be loser too. For four years.
What is your opinion ?
