Written by Mihai Dragan on Friday, November 20th, 2009 ( One response )
Tags: future of television, predictions, television
While reading “Five predictions on the future of TV” I thought to myself – I have to disagree with this.
First of all I think always is a very long term 
. So long that we should take into account the possibility of television disappearing. Even video as a concept. Secondly I believe watching TV passively is not the peak of human civilization. We would at least socialize television viewing.
Therefore I have to disagree with points 1,2 and 3.
I have to agree to points 4 and five and would add:
- TV channels, in the way we see them now, will start disappearing in the next 15-20 years, which would be the moment the “dotcom boomers” (those born after 1990, well accustomed with internet media consumption) will reach consumer maturity and will dictate a new marketing and media approach.
- We will see the rise of small and medium media producers (teams of 1-5 people), flexible, niched and adding up to a Long Tail of media that will rise up to challenge media conglomerates. News Corp. – watch out!
- Mobile television will be more and more popular. Internet connected mobile devices are becoming ubiquitous. So will streamed mobile television.
- We will see the rise of television syndication. Passive viewing will not be that passive. We will be able to mix many televisions, ignore shows we hate, watch shows our friends recommend, mix and mash up as we want.
- User Generated Television. This is not a new thing but the Internet adds traction to it. Think Candid Camera Home videos meets YouTube.
Written by Mihai Dragan on Wednesday, December 17th, 2008 ( 3 responses )
Tags: future, interactive, predictions
I remember the story of a roman general that declared war machines can go no further than catapultes. 2000 years later and a few nuclear bombs after, some people might disagree.
As the interactive world keeps changing by the hour here are some of the things that I am sure will make it mainstream, with the help of Internet:
1. Social television
Ever felt like some show is just awesome and you should share it with your buddies? Well, interactive television is only the first step in letting viewers gain ever more control on what they watch, how and when they watch it.
Enter the social television, powered by your friends’ preferences. You will be able to see shows recommended by your friends, watch and comment live TV shows and many others.
2. Mixed-Brand Publications
You like reading the New York Times but you would also read the new Esquire without paying extra? You gonna do it.
By mixing media brands, sites and others you will soon be able to create your very own newspaper, featuring stories in the matter you would read your Feed Reader.
Will this paper be displayed on interactive paper or will it be printed on demand? Will it be based on a subscription or will it be free, advertising based ? Future will tell.
3. Virtual over-the-internet companies
The world is changing and fast. The virtual market is here for the taking. Challenger economies have a lot to offer and developed countries have a lot to gain by tapping in this global pool of talent.
I know companies based in UK, marketed from Germany, researching and doing development in India, having their creative advertising in Tokio, delivering products all over the world.
This is globalization but I am sure something else will emerge. An economy completly free from distinction based on place of birth, color of skin and others.
4. Global access to internet
We will have global broadband access to Internet. Underdeveloped countries will be able to access global informational resources leading a global change on a scale never seen before.
5. Over the internet telepathic communications
Sure, it sounds weird but I am sure at some point we will be able to communicate telepathically and reach new depths in human interaction.
This will break-down cultural and language barriers that kept people appart for so many thousands of years. Imagine an westerner being able to understand the depths of eastern culture, free from misconceptions, misunderstandings and others.
Will it be a chip we’ll use to help us communicate? Will it be a mind scanner we’ll use just as the laptop’s built-in camera ? I don’t know but what I do know is this is something that will lead human kind to new means of interacting and thinking. Which brings us to…
6. Collective thinking
At the moment we are all gathering information in the largest library the Earth had ever had: the Internet. But is that all we can together?
What if we could argue and settle argues between thousands, millions of people in less than a fraction of a second?
What if we could not just work together, live together but also think together?
7. Artificial intellingence
This is something the world has been waiting for such a long time. We want something that would work, think and act for us. Aren’t we lazy?
Google is working on this. Others are too. Will we live to see this happening? I think so.
8. A new ecommerce
A new way of doing commerce will develop. We will have shops that exist both online and offline and you can have the same experience and benefits on each.
You will be able to try on clothes online and save your basket for later purchase offline. You will be able to spend a great afternoon shopping online with your friends and in the same time shop offline with home delivery jumping from one product category to another.
9.The death of the cubicle
People crammed in huge buildings and campuses will become a thing of the past as many jobs are getting less and less location dependent.
New devices as the iPhone or Blackberry are proof that corporate office will shrink ever more untill they will be devices you’ll carry around and use to complete the daily tasks.
10. The death of advertising
Advertising will evolve to Informative Advertising, targeted, permission based, totally interactive and only on demand.
In the end – I don’t know for sure what the future holds but I know that we live interesting times. And some people will take advantage of this.
Written by Mihai Dragan on Wednesday, October 15th, 2008 ( Start discussion )
Tags: future, mobile marketing, predictions
I love the idea of mobile marketing although I am sure it’s not all it can be. At the moment marketers focus more on the devices and technologies than on the people using them.
Mobile marketing for mobile people
With always on the run professionals it seems the media started shifting from “push” to “offer-on-demand” and what better platform to communicate than mobile devices.
But I see a future of interactive screens, intelligent magazines or even offline user – machine interaction capable of offering the same targeting (or even better) a system like, let’s say, AdWords does. Tomorrow we will be recognized by intelligent public devices that will recommend us products depending on our needs, our profile and more.
Lack of privacy you say? I would argue that maybe we would have a lack of useless advertising and a visually cleaner world.
Now that’s the world I imagine, the advertising served on demand, intelligent and useful advertising, devices independent to the user, interaction ready and able to offer the best possible marketing message. Mobile marketing will be marketing to mobile people, not on mobile devices.
Written by Mihai Dragan on Tuesday, October 14th, 2008 ( One response )
Tags: Interactive Advertising, predictions, tv
Will online take over TV? Many say so. In my opinion no media dies. TV will evolve and mix with other media. So will the Internet. So will radio and others. My take on the future is, at least for advertising, interactive television and off line Internet ( less PC oriented Internet consumption and more ).
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