Written by Mihai Dragan on Tuesday, March 16th, 2010 ( Start discussion )
Tags: experiment, facebook, myoritza, share, social media, twitter
My friends, today we made art. Mixed art. Transmedia art. Call it whatever but we took one of the oldest Romanian poems (Miorita – romanian for The Sheep – an allegory of life and death, crime and betrayal), mixed it with a little twitter API voodoo, added some cool and fresh design, social media sharing features and made it sparkle: I give you Myoritza 2.0.
The four characters in the Poem were given Twitter accounts and through a little programming magic we made sure they say their part just when they were supposed to.
It was really successful but stay tuned for this result. We had fun doing it, I know people had fun watching it.
Written by Mihai Dragan on Friday, August 21st, 2009 ( Start discussion )
Tags: art, interaction, longest poem in the world, social media, twitter, ugc
My colleague, Andrei Gheorghe (@idevelop), got featured on CNN and The Telegraph with his latest social media experiment, The Longest Poem in the World.
The experiment gathers status updates from Twitter users, mixing them in a 347430 verses (so far) piece of art.
“I soon found that people were very excited to be part of this and consider it some form of artistic expression of the collective consciousness of Twitter.” declared Andrei for the Telegraph.
This is not the first time Andrei experimented with social media interaction. His Quizoo game was a hit when launched.
If you find the idea interesting, don’t forget to digg it.
Written by Mihai Dragan on Tuesday, August 11th, 2009 ( Start discussion )
Tags: collective conscious, humanity, internet, jung, thinking, twitter
What are we thinking? I mean what are we ALL thinking? Jung theoratized that we may have all something that he called “collective unconscious”, a part of the unconscious, shared by all humanity, a result of previous experience.
It is ”a reservoir of the experiences of our species.” Something we inherit and pass on.
I was amazed to find this theory as I felt humanity tends to reach something I would call collective thinking (the sum and sinergy of all human information and intelligence). The concept is not new. Asimov, the SF writer, wrote about the concept in his well known Foundation Series. Others have thought and talked about it.
As unlikely as it may seem I think we are close to something of the kind. Twitter (yes, ha, ha … Twitter) is at the moment the concept most likely to reach something of the kind. People talking, thinking, communicating together may be the dawn of a new era for human kind.
The era of the collective conscious.
Written by Mihai Dragan on Tuesday, March 24th, 2009 ( Start discussion )
Tags: crm, customer relationship management, online marketing, salesforce automatition, salesforce.com, social crm, twitter
Wikipedia defines CRM (Customer Relationship Management) as “the processes a company uses to track and organize its contacts with its current and prospective customers”. People usually mistake the technology for the process and for good reasons: the companies that spend most on marketing the concept are the ones selling the technologies and want the concept associated to their brands.
The leading CRM software providers at the moment are SAP, Oracle and Salesforce.com with Microsoft growing at a fast rate. Microsoft has actually the highest growth rate, followed by Salesforce.com . The first backed up by its financial power and the second backed up by innovation and flexibility.
It should be noted that “flexibility and innovation” are terms that should be taken with a pinch of salt. The software cannot outpace the process too much as it becomes unusable for the company adopting it.
The benefits
What is the CRM good for? Everything. As a company revolves around its clients a customer-centric approach in management would have huge benefits in any company.
Imagine running a company (well – in case you are not already running one). Start with the beginning: a small company, focused on every customer and willing to serve him or her as good as possible. This is doable when you have a customer base of 5, 10 or even 50 clients. But what happens when you have over 1000 clients, 2000 prospects and you are running large scale advertising or marketing campaigns? You must automate.
This is where the Customer Relationship management comes in. Both as a process and a technology.
Who puts the “Social” in Social CRM ?
Salesforce.com apparently. They have recently integrated Twitter in their platform (quite a nice product). Many of you might ask – why Twitter? Why such a small social network? Well, according to Compete.com, Twitter is not so small anymore. With around 54 million page views it is surpassed only by Facebook and Myspace.
The social networks are the hubs your customers congregate now. This is where they share their views, opinions, feelings, thoughts and a whole lot more.
Brands should tap in this vast resource. They should listen, understand and reach out for the new customers.
The Social CRM has emerged as companies look for non-intrusive but useful ways of integrating social networks and their users. What seemed like a distant shift in perception several months ago seems closer than ever with the new trends.
Have a look at a very interesting presentation regarding the subject, put together by Fabio Cipriani, a Senior Consultant at Deloitte Netherlands and author of Blog Corporativo.
Connecting the dots – Online Marketing and Social CRM
Online marketing is just a part of OCRM (Online Customer Relationship Management). Just like the classic marketing is for the classic CRM.
The trouble with online marketing is that it doesn’t get the credit it should. We, the interactive enthusiasts, are yet to prove overall efficiency. How else can we but with the help of the CRM and its social features. Altough the Social CRM has just started its journey I am sure we will start seeing a great adoption rate in the future.
Written by Mihai Dragan on Tuesday, March 10th, 2009 ( Start discussion )
Tags: facebook, google, perezhilton.com, traffic, twitter
Apparently yes. This AdAge article states that for some websites (including celebrity gossip blogger PerezHilton.com and some social networks like CafeMom and less known Twitter) facebook has been sending more visits than Google.
This might seem a little odd as Facebook has less than a third of Google’s traffic. An explanation might be the fact that users are less focused and tend to “click around” while socializing with friends.
Is Google loosing ground to younger web applications like Facebook or even Twitter? Sure. Are these companies threatening Google’s supremacy? Not really. But the times are ever-changing.
Written by Mihai Dragan on Thursday, October 23rd, 2008 ( Start discussion )
Tags: gps, phone, pixon, samsung, social media, twitter, viral, widget
I’ve found here a cool new campaign from Samsung, promoting their new Samsung Pixon. You can access it at www.thephotographicadventuresofnickturpin.com .
Basically Nick Turpin (this is his real name) goes around London, taking pictures of interesting activity. Nick, of course, uses his shiny new Samsung Pixon to do that. Users can vote anywhere inside a picture to determine what will the street photographer shoot next.
You can follow Nick on twitter, by RSS, through an widget, by email or even on GPS (nice little touch here pointing out the GPS feature).
The website is multilingual therefore having a broader range. I love the social feeling on this one although the execution is rather rough around the edges.
Check out Creative Review’s take on this one.
Written by Mihai Dragan on Monday, October 20th, 2008 ( One response )
Tags: britney spears, celebrities, twitter
I have just found out about Britney Spears’s twitter account, therealbritney. Techcrunch reported this new account, along with her blog-looking website.
Where is this world going to? Pop interactive, I say.
