Book review: Zag
Written by Mihai Dragan on Friday, January 9th, 2009 ( Start discussion )
Tags: book review, branding, differentiate, Marketing, marty neumeier, the brand gap, zag
“Zag” is probably the book with the best title of the decade. Why? Because it says it all. You don’t need to read the book. Just the title.
I would like to say that Marty Neumeier is a great author (I loved The Brand Gap) but Zag is a book that should not have been written and sold. It’s a pity they had to cut down all these trees so people can read 192 pages of … nothing.
Instead of reading it, here’s the summary: “Differentiate from your competitors”. Doh!
