My Days of .Com » zag http://mydaysof.com Future of Interactive Advertising Mon, 14 Jun 2010 20:28:08 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Book review: Zag http://mydaysof.com/books/book-review-zag.html http://mydaysof.com/books/book-review-zag.html#comments Fri, 09 Jan 2009 19:46:19 +0000 Mihai Dragan http://mydaysof.com/?p=218 “Zag” is probably the book with the best title of the decade. Why? Because it says it all. You don’t need to read the book. Just the title.

I would like to say that Marty Neumeier is a great author (I loved The Brand Gap) but Zag is a book that should not have been written and sold. It’s a pity they had to cut down all these trees so people can read 192 pages of … nothing.

Instead of reading it, here’s the summary: “Differentiate from your competitors”. Doh!

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